Website cost: prices explained transparently
The short answer: in 2026, a professional website costs between €890 and €25,000 – depending on scope. The long answer, with real numbers, typical market ranges and every cost factor, is right here. No sales pressure.
How much does which website cost?
For context, we show you both: the typical market price range in Germany – and our starting price.
| Website type | What’s included? | Typical market price | At Perfect Web |
|---|---|---|---|
| One-pager | 1 page with up to 6 blocks, legal notice (Impressum) & privacy policy, contact form | €700 – €1,500 | from €890 |
| Business website | Home page + up to 5 subpages, CMS to edit content yourself, SEO structure | €1,500 – €5,000 | from €1,790 |
| Custom solution | Web app, booking, portal, shop or special features – based on a concept | €5,000 – €25,000+ | from €2,990 |
All prices excl. VAT. The final fixed price depends on your specific scope and is agreed in writing before the project starts. See the full packages
These 6 factors determine the price
So you can assess any quote correctly – including our competitors’.
Number of pages & blocks
The biggest cost factor. Every page and every section (block) means design, copy and mobile adaptation. A one-pager with 6 blocks is simply less work than 8 subpages with 6 blocks each – hence the price difference.
Custom design vs. template
A ready-made template costs next to nothing – and looks like it. Custom design tailored to your brand, audience and colours takes concept and design time. That is exactly what you pay an agency for.
Content: copy & images
If you supply finished copy and good photos, the effort goes down. If we structure or write the copy or select images, it goes up. Honestly: good content often matters more than the design.
Features
A contact form is standard. Appointment booking, shop, customer portal, calculators or integrations are custom development – priced by effort, not by number of pages.
SEO & technology
A clean heading structure, meta data, fast loading times and mobile optimisation decide whether Google shows you. With us, that’s built in from day one – with budget offers, usually not.
Legal requirements (GDPR)
A legal notice (Impressum), privacy policy, cookie handling and secure forms are mandatory in Germany. Mistakes here can lead to costly cease-and-desist letters (Abmahnungen) – which is why we always include them.
Running costs – honestly calculated
A website is not a one-off expense. You should budget for these operating costs – they are manageable, but they exist. Providers who keep quiet about them are sugar-coating the numbers.
Ask for the total cost of your projectDomain (.de)
Your web address
approx. €10 – €20 / year
Hosting
Depending on the size and traffic of the website
approx. €5 – €30 / month
Maintenance & care (optional)
Updates, security, small changes – by us, on request
individual, based on scope
“Am I going to get ripped off?”
A legitimate concern – here’s how to recognise a fair quote, no matter who it’s from.
Frequently asked questions about website costs
How much does a website cost for a small business?
For most small businesses, a one-pager (from €890 with us) or a business website with up to 5 subpages (from €1,790) is enough. With reputable providers, the typical market price is between €700 and €5,000 – depending on scope, design requirements and who supplies the content.
See the packages in detailWhy are there websites for €199 and for €20,000?
For €199 you get a ready-made template with your logo swapped in – no custom design, no clean SEO structure, often with legal gaps. From around €8,000, large agencies work with workshops, photo shoots and copywriters. In between lies the honest middle ground: custom work at fair prices – and that’s where we position ourselves.
See our pricesHow much does a website cost per month?
After the one-off build price, the ongoing costs are: domain (approx. €10–20 per year), hosting (approx. €5–30 per month) and optional maintenance. Realistically, budget €10–50 per month for running the site – significantly more only if a shop or special features are added.
Get a no-obligation estimateWhy is an agency more expensive than a freelancer or website builder?
A website builder costs little money but a lot of your time – and the result rarely ranks well. A good freelancer can be cheaper but works alone: during holidays, illness or busy periods, your project sits still. An agency delivers predictably, with a clear process, cover and accountability.
Comparison: website builder vs. agencyCan I start small and expand later?
Yes – we actually recommend it. Many clients start with a one-pager and add subpages later as the business grows. The only important thing is that the technology can handle it – which is why we build for expansion from the start (WordPress or custom code, no closed website builder).
Discuss your projectWill I get a binding price before the project starts?
Yes, always. After a short free consultation, we define the scope (pages, blocks, features) and you receive a written quote with a fixed price and a firm deadline. After that, the price only changes if you change the scope.
Request a free quoteRequest a free cost estimate
Briefly describe your project – you’ll receive an honest assessment with a concrete price range. No sales pressure.
